filed in Consumer 2.0, Loyalty Futures, Social Loyalty on Nov.08, 2011
There has been a LinkedIn discussion ongoing for several weeks that, if you care about customer marketing, causes you to stretch your mind a bit.
The question? “Can you use ONE WORD to describe the biggest challenge for Loyalty professionals?”
I read the litany of responses and found it worth documenting what keeps loyalty and database marketing [...]
filed in Brand, Retail on Mar.25, 2010
Burgers are burgers, or are they?
With McDonald’s squarely on top of the QSR burger world, Burger King has resorted to some innovative advertising, to say the least. Visit their website, slide the bar marked “King” to the right, and you’ll find everything from “Subservient Chicken“, “Whopper Virgins“, and “Simpsonize Me“. The chain has even launched [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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