filed in Banking & Cards, Coalition Loyalty, Total Relationship Banking on Nov.22, 2010
I don’t take credit for much, but Total Relationship Banking (TRB) is a term that I created while working with the Colloquy consulting group around the turn of the Millennium. I recently had the chance to catch up with the “Patron” of TRB, Fabio Garcia and our talk spurred thoughts for where TRB might be [...]
filed in Banking & Cards, Total Relationship Banking on Sep.14, 2010
Relationship Banking is a term that has been around since the 80’s. In its first use, it described a holistic level of service that branch personnel could deliver to customers by having the entire bank relationship on their computer screen.
Gone were the days of reviewing daily overdraft reports and making subjective decisions about whose items [...]
filed in Airline, Banking & Cards on Sep.26, 2009
Citibank launched its ThankYou! Network in 2004 and in doing so, staked out ground as the first top-tier bank to embark on a rewards program that went beyond credit card and included multiple retail bank products like checking accounts and consumer loans.
Credit to the first bank to launch a Relationship Banking program in North America [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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