filed in Banking & Cards, Consumer 2.0, Social Loyalty on Jan.23, 2012
PricewaterhouseCoopers LLP published a paper “The New Digital Tipping Point” in late 2011. The report can be found here, and a blog post written by Chris Skinner providing insight to the post is worth a read. Many thanks to trusted colleague Richard Sanders to alerting me to this study.
PwC based the research on interviews with [...]
filed in Conference on Jan.13, 2010
In the midst of holiday preparations, you might have missed the Cards and Loyalty Payment Conference held in New York on December 2. I was able to attend in my capacity as North American Contributing Editor of the Wise Marketer and filed this report with the WiseMarketer.
Source Media’s second annual ‘Cards and Payments’ loyalty conference [...]
filed in Conference on Jan.13, 2010
In the midst of holiday preparations, you might have missed the Cards and Loyalty Payment Conference held in New York on December 2. I was able to attend in my capacity as North American Contributing Editor of the Wise Marketer and filed this report with the WiseMarketer.
Source Media’s second annual ‘Cards and Payments’ loyalty conference [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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