filed in Banking & Cards, Loyalty Asterisk™ on Oct.23, 2009
When people are asked about their greatest fears, you might be surprised by the results.
In recent polls, I have seen public speaking rank ahead of getting cancer and being stricken by terrorist attacks!
Apparently in Canada, the list would be different still. A recent article in the Toronto Globe & Mail reported that in a recent [...]
filed in Airline, Banking & Cards on Sep.26, 2009
Citibank launched its ThankYou! Network in 2004 and in doing so, staked out ground as the first top-tier bank to embark on a rewards program that went beyond credit card and included multiple retail bank products like checking accounts and consumer loans.
Credit to the first bank to launch a Relationship Banking program in North America [...]
filed in Banking & Cards, Millennial Marketing, Thought Leadership on Apr.06, 2008
There are some things that people just can’t live without these days. The mobile phone tops the list and, depending on your age and demographic, is closely followed by the Blackberry, iPod, Instant Messaging service, or Xbox 360.
Fortunately for bankers, the 7.16 square inches of plastic known as a credit or debit card is high [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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