filed in Banking & Cards, Brand, Millennial Marketing, Online on Dec.16, 2008
The economic power of Generation Y has registered on the radar of several major banks around the US.
Over the past decade, lifecycle value chain analysis has given birth to numerous product bundling strategies by retail bankers. However, well conceived plans disconnect from results when the willingness to execute is lacking. For the most part, I [...]
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filed in Banking & Cards, Millennial Marketing on Dec.08, 2008
An opportunity in Millennial Marketing
The financial health of Generation Y may be at risk. Research hints that their adoption of sound financial habits is minimal and that as many as 24% of the group between 18 and 30 may be living beyond their means. Though parents have tried to make a positive influence, Millennials report [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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