filed in Case Study, Retail on Aug.03, 2011
Aeropostale, Inc. is a specialty retailer fighting for the attention of a client base exhibiting limited or no attention span. I’m not mean, just the father of three children, so let’s just say that I’m experienced.
No matter how you describe it, today’s consumers are distracted and its not easy to engage them for long. That’s [...]
filed in Commentary, Loyalty Futures on Apr.20, 2011
The Loyalty Research Report released by ACI Worldwide has received tremendous coverage, most of it making loyalty marketers feel like pulling up their hip waders and tugging down on their helmet. In the words of my old boss at North Carolina National Bank Hugh McColl, it’s time to “hunker down”.
The survey was conducted by Wakefield [...]
filed in Case Study, Retail on Nov.02, 2010
I’m not a car guy.
So why does Pep Boys want me in their loyalty program?
I was standing in line at my local Pep Boys auto parts store the other day. Not that I’m a car guy. I usually pay my trusty neighborhood mechanic Larry to do everything car-related.But the wife needed some new windshield wipers, [...]
filed in Commentary, Retail on Mar.10, 2010
Chris Brogan is going to jump all over me.
In a keynote presentation he made recently at Like Minds 2010, he rightfully commented that the chatter about social media in US conferences had become “boring” and, with tongue in cheek, suggested “I think it should be legal that if someone says “Just join the conversation” that [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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