At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, but we also pride ourselves in being good listeners. We listen to clients and we listen to customers. Like the old saw said “God gave us one mouth and two ears for a reason”. Maybe they should be used in [...]

If you aren’t convinced of the depths of our individuality as human beings, then stop texting at the next red light and have a look at the bumper stickers on the cars ahead of you.
I did just that, though I might have looked while texting, and saw three different calls to action to cure a [...]

Aeropostale, Inc. is a specialty retailer fighting for the attention of a client base exhibiting limited or no attention span. I’m not mean, just the father of three children, so let’s just say that I’m experienced.
No matter how you describe it, today’s consumers are distracted and its not easy to engage them for long. That’s [...]

Technology Enables, but Imagination Wins
Tasti D-Lite not only rolled up its sleeves to take advantage of open API’s from Twitter, Foursquare & Facebook to integrate them with its point-of-sale system – it used its imagination to make an otherwise familiar loyalty program structure become the first and most widely executed example of “Social Loyalty” in [...]

Rewards comes in all shapes and sizes. Some small, some large, some that you save for over a long period of time, but not too many that are delivered in the same moment that your transaction takes place and that can be cashed in almost immediately.
When I made a quick stop at CVS today, two [...]

What do Marketers and Rodney Dangerfield have in common? Neither gets respect and each has resorted to self deprecating humor to deflect criticism – or to make a point.
The Marketer’s dilemma is that developing effective marketing strategy is not as easy as it appears. Sometimes, an awful lot of work is poured in to validating [...]

The loyalty supplier business is full of contrasts. Go-to-market strategies, and business models cover the spectrum. Looking East to West across the range of choice for brands operating traditional points-based loyalty programs, the offerings can be categorized somewhere  between old-school and ground-breaking. One key area of difference boils down to a single word – breakage.
By [...]

The loyalty supplier business is full of contrasts. Go-to-market strategies, and business models cover the spectrum. Looking East to West across the range of choice for brands operating traditional points-based loyalty programs, the offerings can be categorized somewhere  between old-school and ground-breaking. One key area of difference boils down to a single word – breakage.
By [...]

I’ve given lots of thought to the convenience retail sector of late and have been haunted by Rick Barlow’s caution that “Even the best Loyalty program can’t overcome a core business problem”. There are a few core business problems that exist in convenience retailing, most of which seem to be accepted by ownership. If allowed to [...]

Hailing from Cleveland, Ohio, I have a tendency to root for the underdog.
In a fuel retailing business dominated by a select few brands, Noco boasts a 75 year history in Western New York , operating about 30 stores throughout the region.
A centerpiece of its on-site marketing is the Friends & Family Club, which offers “rewards” [...]