filed in Communications on Nov.19, 2009
At times, Marketers can be real Bozos…….or is it BOGOS?
Striving for creativity can unleash the best and worst in marketers and while I’m not afraid to make mistakes, I try to avoid outsmarting myself as much as possible.
Folks working in the marketing space will agree that we have to be sharp as tacks to stay [...]
filed in Banking & Cards, Thought Leadership on Nov.09, 2009
I recently shared a story in the Toronto Globe & Mail about how Canadian parents would rather talk with their children about sex, drugs or alcohol than money.
Sometimes when I talk with stakeholders responsible for loyalty program operations, I get the feeling that the question draining their complexion is not far from that mark. “Who [...]
filed in Analytics, Measurement & Metrics, Thought Leadership on May.22, 2009
For every person who chirps that Loyalty programs don’t work, I respond by pointing out the unrealized opportunities with existing programs in the market.
Recent COLLOQUY research reported that American households belonged to an average of 14 loyalty marketing programs but were active in only 43%. Think about the implications of this simple metric.
If the average [...]
filed in Case Study, Retail on May.04, 2009
A picture is worth a thousand words, but since CEO’s don’t generally paint pictures, we have to listen to what they say. One of the best opportunities to listen is when business leaders speak to the investment community. In these venues, one has to assume that the priorities outlined are indicative of the direction the [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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