For every person who chirps that Loyalty programs don’t work, I respond by pointing out the unrealized opportunities with existing programs in the market. Recent COLLOQUY research reported that American households belonged to an average of 14 loyalty marketing programs but were active in only ...
Read More →A picture is worth a thousand words, but since CEO’s don’t generally paint pictures, we have to listen to what they say. One of the best opportunities to listen is when business leaders speak to the investment community. In these venues, one has to assume that the priorities outlined are...
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