filed in Hotel, Travel on Sep.20, 2010
A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]
filed in Hotel, Travel on Sep.20, 2010
A not-so mythical conversation between Ritz Carlton executives:
Sr. Exec: You’ve got to be kidding me, we’re launching a points program?
Marketing Exec: Yes sir, it’s really going to help our business.
Sr. Exec: But we’re Ritz Carlton, our service speaks for itself, we don’t need a fussy points program to drive business like the lower-end chains.
Marketing Exec: [...]
filed in Thought Leadership on Mar.11, 2009
A Mosaic is defined as a decorative art involving small pieces of glass, stone, or other material. It is an art form that represents the product of human creativity and captures the eye. Mosaics date back to AD 64 when In Rome, Nero and his architects used them to cover the walls and ceilings of [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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