filed in Brand, Conference, Thought Leadership on Mar.27, 2009
The Direct Marketing Association, known as The DMA, is the leading trade association of “business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques”. Even in the digital age, Direct Marketing (DM) remains a huge business. As you can read from their site, expenditures by U.S. companies totalled $173.2 Billion during 2007, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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