filed in Millennial Marketing, Thought Leadership on Jan.12, 2009
Boomers are often guilty of criticizing members of Generation Y for spending all of their time in front of their PC’s playing online games or watching videos on YouTube. If these are the addictions of Gen Y, then sports on TV must be the Boomers’ equivalent. The television and cable networks have crafted a schedule [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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