filed in Brand, Case Study, Communications, Contributing Authors, Social Media, Tom Rapsas on Jul.22, 2009
Back in late-April, on these very Web pages, I called out the Saturn car company for its failure to engage with its customers. As rumors circulated about the company’s potential sale—or imminent demise—I pointed out there was a glaring lack of information coming from the company’s ImSaturn social network site, a place where many true [...]
filed in Brand, Case Study, Communications, Contributing Authors, Social Media, Tom Rapsas on Apr.28, 2009
For most companies, starting a social Web site is a great idea. There’s no better way to strengthen a customer relationship than with an open and honest dialogue. But there’s a flip side to the coin. Once the lines of communication are open, it also means engaging when times are tough and the news is [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Building Relationship Banks – Jacquelyn on Rewarding Relationships A Key to Improving Bank ReputationThe Courage to be Bold « Dare to be Contagious! ™ on Three Key Trends For Retail Marketing from CRMC – Part 2Hope for Brick & Mortar Retail | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 3Brick and Mortar retail is not dead | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 2Gemalto | Gemalto blog | UNFCU Wins Big With America’s First EMV Program on Back to the Future with EMV Cards & Loyalty Marketing