filed in Coalition Loyalty, Loyalty Futures, Social Loyalty on Jan.10, 2012
I was privileged to hear Seth Godin speak this week. Let’s face it, there are many high priced keynote speakers around, and I have listened to several who give an entertaining 45 minute talk, generate a few laughs, but leave me with nothing to take back to the office.
Seth Godin was not one of these. [...]
filed in Airline, Customer Experience, Loyalty Futures on Jan.26, 2011
I’m sensing a tipping point in how customers relate to loyalty program rewards, and my thinking goes like this: when customers choose which company to do business with, rewards just don’t matter like they used to.
My take is that the classic loyalty reward scheme—earning points toward “hard” rewards for repeatedly doing business with a company—has [...]
filed in Loyalty Models, Thought Leadership on Jun.11, 2009
If you want to find the perfect boat, you’ve got to know what you want and make some tough decisions. The same holds true for setting the course of your Loyalty strategy.
Living in proximity to water, there are many excuses to buy a boat and, with two of the biggest boats shows in the world [...]
filed in Loyalty Models, Thought Leadership on Jun.11, 2009
If you want to find the perfect boat, you’ve got to know what you want and make some tough decisions. The same holds true for setting the course of your Loyalty strategy.
Living in proximity to water, there are many excuses to buy a boat and, with two of the biggest boats shows in the world [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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