filed in Communications, Consumer 2.0 on Apr.19, 2011
Communication is at the center of human interaction. Marketers are well aware of the importance of communication and it’s no surprise that customer engagement, customer experience, and lifecycle management are popular keywords today. We have to communicate well to engage our customers and to deepen relationships over time.
Marketers have plenty of collected data residing behind [...]
filed in Communications, Social Media, Thought Leadership on Apr.13, 2009
One test of social media effectiveness is whether people are listening to each other and relationships are being built. Some of the social networks I participate in are prone to shouting, with little evidence of people listening. Probably because of LinkedIn’s professional networking positioning, people tend to not only listen, but respond, contribute, and share.
I [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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