filed in Communications, Consumer 2.0 on Apr.19, 2011
Communication is at the center of human interaction. Marketers are well aware of the importance of communication and it’s no surprise that customer engagement, customer experience, and lifecycle management are popular keywords today. We have to communicate well to engage our customers and to deepen relationships over time.
Marketers have plenty of collected data residing behind [...]
filed in Communications, Millennial Marketing, Thought Leadership on Mar.04, 2009
Designing strategic marketing plans, I take comfort in using a proven planning methodology as I am assured of covering every aspect needed to create and launch an effective Customer Strategy. In other words, I am always sure to thoroughly vet client project objectives, customer needs and behaviors, the proposed value proposition to engage the group, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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