One of the primary reasons for a company to be on social media is to build relationships and engage customers in a dialogue. So why are a lot of big-time pharmaceutical companies about to walk away from their Facebook pages?
It seems that up to this point, Facebook gave pharma companies the ability to “turn off” [...]

One thing that I have learned about social media marketing over the past 4 years is that it is tough to become effective using the medium without being a participant.
Looking from the outside – in, the thought of how to use 140 characters to communicate with “followers” is perplexing. Posting your personal thoughts and informing [...]

It was recently reported in the trade press that Pepsi had slipped to the #3 soft drink in sales, behind Coke and new #2 Diet Coke. But most interesting was the speculation behind the drop. In an Ad Age article titled “How Pepsi Blinked, Fell Behind Diet Coke”, it was hinted that Pepsi had put [...]

When I first saw a QR code, I shrugged my shoulders and thought “one more piece of technology looking for a solution”.
I’m not cynical … I’ve just lived through years of expectation for smart cards and contactless cards only to see the technologists and vendors more excited about the product than consumers ever were.
Now I [...]

The customer has escaped. We can no longer control the process of how and where they get information. ~Marjorie Kalter
There’s a sea of change taking place in the way we communicate with customers, and these changes are rewriting the definition of advertising as we know it. In fact, I believe that as marketers we now [...]

The Mega Event wrapped up last week in Montreal with the first annual presentation of the Mega Awards honoring the best in airline frequent flyer programs (FFP) and a second day of presentations that covered social media, coalition marketing, and a keynote which unveiled the term “Trustability” from Don Peppers.
Mega Awards were conceived to recognize [...]

While I’m a firm believer that you shouldn’t post anything online that you wouldn’t want everyone to see, many might be happy to know that Facebook’s privacy capabilities are getting stronger. This week, Facebook announced a new feature called Groups, which will allow users to divide their network into smaller sub-networks, like friends, relatives, classmates [...]

Would the owner of a blue Honda Civic please come to the front desk…Your lights are on. It’s situations like these that Bump.com is trying to help resolve more efficiently. Theservice, touted as “AAA meets Foursquare” by founder Michael Thrower, is essentially a social networking tool that links drivers through their automobile’s license plates.
The idea [...]

Earlier this week, social media author Chris Brogan wrote a blog post about how to get your press release/news noticed by influential bloggers titled “Improve Your Pitch’s Chance of Success.” Brogan’s blog concludes with this thought:  ”PR isn’t bad. Bad PR is bad. You’re probably doing it right. Unless you’re doing it wrong.  For more [...]

Earlier this week, social media author Chris Brogan wrote a blog post about how to get your press release/news noticed by influential bloggers titled “Improve Your Pitch’s Chance of Success.” Brogan’s blog concludes with this thought:  ”PR isn’t bad. Bad PR is bad. You’re probably doing it right. Unless you’re doing it wrong.  For more [...]