Entries Tagged ‘Social Media’:
filed in JZMcBride & Assoc, Millennial Marketing, Social Media on Aug.09, 2010
Relationships are challenging. But navigating relationships in the new era of social media brings with it a whole new set of challenges (and now a whole new host of web sites.)
In the past few days, I’ve had two friends change their relationship status on Facebook to announce a new relationship that has been going on [...]
Tags: Avoidr.org, BlockYourEx.com, EraseUrX, Facebook, Foursquare, IDoNowIDont.com, iDump4You.com, Relationship Management, relationship marketing, Social Media, Spin Within
filed in Loyalty Futures, Social Media on Jul.13, 2010
I’m honored to have made strong alliances with respected people in my industry. Though I wouldn’t turn down sensible sponsorship, each of the icons on the right hand panel of the Loyalty Truth are there through mutual agreement, not due to an advertising deal.
Once in a while, one of my strategic partners gives me time [...]
Tags: Generation Y, Loyalty Guide, Loyalty Marketing, Loyalty Truth, Millennial Marketing, Rewards programs, Social Media, Wise Marketer
filed in Brand, Social Media on Jul.01, 2010
Suppose you’re a local craft brewery, without the marketing resources of a Coors, Miller or Sam Adams. You don’t have money in the budget for national TV commercials—or any TV spots for that matter. So how do you get the word out about your award-winning brews?
If you’re Delaware-based Dogfish Head, you [...]
Tags: 60 Minute IPA, brand marketing, Coors, craft brewery, Dogfish Head, Facebook, loyal fans, Raison D'Etre, Sam Adams, Sam Calagione, Social Media, twitter, YouTube
filed in Banking & Cards, Social Media on Jun.03, 2010
Banks traditionally build brand on the pillars of strength, reliability, security, and service. Few have developed a “personality” brand and I cannot think of one that has created a brand that evokes a passionate response from its fans as do Starbucks, Apple, and Coca-Cola.
Though banks are uncomfortable with the concept, many are essentially in the [...]
Tags: Apple, Bank of America, Chase, community bank marketing, credit union marketing, Customer Engagement, Facebook, Foursquare, North Shore Bank, Social Media, Starbucks, twitter
filed in Communications, Social Media on May.11, 2010
These days, it’s just about impossible to find a social media “expert” who doesn’t recommend that your company and/or clients jump on the social media bandwagon. And why not? It really is an amazing new channel that both empowers customers and, as pointed out by Bill Hanifin, is about as close to the holy grail [...]
Tags: Comcast, Social Media, social media expert, Verizon, Verizon FiOS
filed in Communications, Loyalty Futures, Social Media on Feb.09, 2010
In the past week, business has taken me to Vancouver, BC and San Jose, Costa Rica with a pit stop in South Florida for a day or so at home. None of that was a big deal until my colleague Mike Atkin noted at dinner that we’ve been hitting these spots in conjunction with some [...]
Tags: Costa Rica, Fort Lauderdale Hollywood International Airport, Foursquare, location based marketing, location based promotions, Loyalty Marketing, Mill Marine Bistro & Bar, Mobile marketing, San Jose, Social Media, Tasti D-Lite, Tasti D-Lite Rewards program, Vancouver
filed in Communications, Loyalty Futures, Thought Leadership on Feb.03, 2010
After spending the last few weeks thinking through reasonable responses to my new favorite question for 2010 “Do you think Social Media is here to stay?“, I’ve recently been re-directed to my “old” favorite question that I have been answering for 12 years “Do loyalty programs work?“
Without disappearing completely down that gopher-hole, I’ll just say [...]
Tags: activation, Customer Engagement, Direct Marketing, Haiti, lifecycle marketing, loyatly program, retention, Social Media, USA Today, usage
filed in Case Study, Social Media on Jan.22, 2010
I’ve been in way too many meetings lately where I have been asked the question “Is Social Media just a fad that will soon blow away?”
Fortunately, I’m well schooled in responding to skeptics since, for the past dozen years, I’ve been answering the classic question in my core business, “Does this Loyalty stuff really work?”
I [...]
Tags: Facebook, Foursquare, Loyalty Marketing, QSR chain best practice, Social Media, Tasti D-Lite, TastiRewards, TastiRewards Loyalty program, twitter
filed in Communications, Viral Marketing, Word of Mouth on Jan.18, 2010
Where is everyone’s Brand Loyalty? Is it with NBC, Leno or Conan? There’s no apparent popular effort to bring Leno back to the Tonight Show – but there is a whole lot of buzz on the Social Media web sites in support of Conan. Simply put, NBC would be stupid to let Conan go.
Tags: ABC, Brand Loyalty, CBS, Conan, FOX, I'm with Coco, Leno, Letterman, Loyalty Disconnect, NBC, Social Media, The Tonight Show
filed in Communications, Social Media on Jan.06, 2010
I read some really great year end posts during the week leading up to New Year’s Day. Amidst the “Top 10/50/100″ lists, there were thoughtful, humorous, and motivational takes on how to evaluate 2009 and approach 2010 with energy and enthusiasm.
One or two that caused me to take my finger off the mouse and pause [...]
Tags: 7 Habits of Highly Successful People, Blackberry, Customer Engagement, Generation Y, Generation Y Loyalty, Harvard Business Review, iPhone, Millennial Generation, multi-tasking, New Year's Day, Social Media, social media communication strategies, Stephen Covey, texting while driving, Verizon