filed in Communications, Social Media on Jun.06, 2011
I borrowed the headline above from a recent B-to-B article by Jeff Ernst, a principal analyst at Forrester Research. I think it perfectly underscores something I’ve been saying for a while now: It’s about the power of the idea, not the tactic. (My compadre @billhanifin has a similar mantra: Technology enables. Imagination wins.)
While most companies [...]
filed in Communications, Millennial Marketing, Social Media, Thought Leadership on May.08, 2009
If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playing Halo, World of Warcraft, or tinkering with their MySpace page. Since adolescents revel in the opportunity to point out hypocrisy in their adult family members, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Building Relationship Banks – Jacquelyn on Rewarding Relationships A Key to Improving Bank ReputationThe Courage to be Bold « Dare to be Contagious! ™ on Three Key Trends For Retail Marketing from CRMC – Part 2Hope for Brick & Mortar Retail | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 3Brick and Mortar retail is not dead | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 2Gemalto | Gemalto blog | UNFCU Wins Big With America’s First EMV Program on Back to the Future with EMV Cards & Loyalty Marketing