filed in Loyalty Futures, Loyalty Models, Social Media on Aug.28, 2009
Growing up in Cleveland, Ohio, I got used to my home town being the butt of nightly jokes on national television. “On a clear day in Cleveland…you can see absolutely Nothing!” was a popular refrain from Johnny Carson. The “Mistake on the Lake”, the flaming Cuyahoga River, a mayor who skipped a Presidential visit to [...]
filed in Customer Experience, Thought Leadership on Jun.08, 2008
Being a player in our new digital age is akin to being the catcher in a knife throwing act at the county fair. It’s exciting, and cool that you can keep up the pace, but will the end game work out in your favor?
Both games are fast paced and just a little dangerous. The pace [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Ragy Thomas on Millennial Marketing – “You’ll Get Nothing and Like It!”
Air Jordan on Brand Loyalty Dilemma with Generation Y
The Health Dude on Hammer Nutrition – Online Retail Success Story
deborah fox on Marketers Can Be Real Bozos
U-S-A! U-S-A! My Fan Rewards Goes for the Gold | Loyalty Truth Blog on It’s Reward Time at Costco – Are You Motivated?