filed in Customer Experience, Loyalty Asterisk™ on Sep.24, 2010
As faithful Loyalty Truth readers know, my recreational drink of choice is beer. But every once in a while, my wife and I will entertain friends over a pitcher of Margaritas on the rocks. (Salt, please.)
Many years ago a friend who knows about these things told me the best tequila for the money was Sauza [...]
filed in Loyalty Futures, Millennial Marketing, Thought Leadership on Jul.29, 2010
Amazon announced it is selling more Kindle books than hardcovers, the US Postal Service is in jeopardy, and Continental Airlines will begin allowing travelers to scan themselves on board flights. As change marches on, what other familiar aspects of our lives will join the milk-man in a mythical global retirement home?
Keep an eye on traditional [...]
filed in Loyalty Futures, Loyalty Models, Social Media on Aug.28, 2009
Growing up in Cleveland, Ohio, I got used to my home town being the butt of nightly jokes on national television. “On a clear day in Cleveland…you can see absolutely Nothing!” was a popular refrain from Johnny Carson. The “Mistake on the Lake”, the flaming Cuyahoga River, a mayor who skipped a Presidential visit to [...]
filed in Customer Experience, Thought Leadership on Jun.08, 2008
Being a player in our new digital age is akin to being the catcher in a knife throwing act at the county fair. It’s exciting, and cool that you can keep up the pace, but will the end game work out in your favor?
Both games are fast paced and just a little dangerous. The pace [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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