filed in Communications, Social Loyalty on Apr.07, 2011
One thing that I have learned about social media marketing over the past 4 years is that it is tough to become effective using the medium without being a participant.
Looking from the outside – in, the thought of how to use 140 characters to communicate with “followers” is perplexing. Posting your personal thoughts and informing [...]
filed in Brand, Social Loyalty on Mar.16, 2011
The customer has escaped. We can no longer control the process of how and where they get information. ~Marjorie Kalter
There’s a sea of change taking place in the way we communicate with customers, and these changes are rewriting the definition of advertising as we know it. In fact, I believe that as marketers we now [...]
filed in Communications, Social Media, Thought Leadership on Apr.13, 2009
One test of social media effectiveness is whether people are listening to each other and relationships are being built. Some of the social networks I participate in are prone to shouting, with little evidence of people listening. Probably because of LinkedIn’s professional networking positioning, people tend to not only listen, but respond, contribute, and share.
I [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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