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Sports Authority

  • Sports Authority Plays the Loyalty Game

    May 14, 2012 No Comments

    There’s a lot of shorthand language used in sports. A singular word is often used as a title that speaks volumes to those in the know. In the midst of NBA playoffs, I’ve heard several retired players serving as analysts refer to the league as the “Association”. There are many...

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  • Dick’s No Sweat Protection Plan – A Classic Loyalty Asterisk

    Aug 16, 2010 2 Comments

    These days, it seems that consumers can’t buy a major appliance, personal computer, or big screen television without being offered an extended warranty. The irony in the sales pitch is that talking points from store personnel leading up to the purchase decision are centered on the high quality...

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