Entries Tagged ‘Starbucks’:
filed in Case Study, Communications, Consumer 2.0, Retail on Aug.10, 2011
Carrabba’s Italian Grill stands apart from many of its chain restaurant competitors. Sure, the food is freshly prepared, the wood-burning grill adds ambiance to the setting, and the service is excellent, but I was thinking about their approach to building customer loyalty.
Looking at several national competitors in quick-serve (QSR) and white-table restaurant chains, I found [...]
Tags: Amici Club, Carrabba's Italian Grill, Consumer 2.0, Crate & Barrel, customer communication stream, Customer Loyalty, customer loyalty lifecycle, Dunkin Donuts, Kick Rewards, Rewards programs, Shopkick, Social Loyalty, Starbucks, Tasti D-Lite, TGI Fridays
filed in Banking & Cards, Social Media on Jun.03, 2010
Banks traditionally build brand on the pillars of strength, reliability, security, and service. Few have developed a “personality” brand and I cannot think of one that has created a brand that evokes a passionate response from its fans as do Starbucks, Apple, and Coca-Cola.
Though banks are uncomfortable with the concept, many are essentially in the [...]
Tags: Apple, Bank of America, Chase, community bank marketing, credit union marketing, Customer Engagement, Facebook, Foursquare, North Shore Bank, Social Media, Starbucks, twitter
filed in Case Study, Communications, Retail on Feb.23, 2010
A small firestorm over the efficacy of Loyalty Marketing programs broke out over this past weekend thanks in large part to an article written by Joanne Kaufman for the Wall Street Journal.
Ms. Kaufman recounts a telling tale of how her own household purchase behavior adapted to take advantage of rewards programs from Duane Reade to [...]
Tags: customer rewards program, Dollar Rewards™, Duane Reade, FlexRewards™, loyalty program, rewards card, Starbucks, Walgreens, Walgreens Card®, Walgreens Rewards
filed in Brand, Retail on Dec.10, 2009
When it comes to brand recognition, the usual names that dominate the conversation are Apple, Starbucks, Coca-Cola, McDonalds, Visa and …. Chick-fil-A?
Ok, Chick-fil-A may not be a household name of the same caliber as Starbucks, but I guaranty that the “second largest chicken restaurant chain in the US” has the most passionate fan base in [...]
Tags: Aflac Duck, Apple, Brand Success, Chick-fil-A, Chick-fil-A Waffle Fries, Chicken Sandwich, Coca-Cola, Eat Mor Chikin, First 100, Geico Gekko, McDonalds, Pompano Beach, renegade fans, Starbucks, tent city, Truett Cathy, Viral Marketing, Visa, Word of Mouth Marketing
filed in Brand, Retail on Dec.10, 2009
When it comes to brand recognition, the usual names that dominate the conversation are Apple, Starbucks, Coca-Cola, McDonalds, Visa and …. Chick-fil-A?
Ok, Chick-fil-A may not be a household name of the same caliber as Starbucks, but I guaranty that the “second largest chicken restaurant chain in the US” has the most passionate fan base in [...]
Tags: Aflac Duck, Apple, Brand Success, Chick-fil-A, Chick-fil-A Waffle Fries, Chicken Sandwich, Coca-Cola, Eat Mor Chikin, First 100, Geico Gekko, McDonalds, Pompano Beach, renegade fans, Starbucks, tent city, Truett Cathy, Viral Marketing, Visa, Word of Mouth Marketing
