filed in Associate Training, Brand, Customer Experience, Loyalty 201, Loyalty Models, Retail on Aug.14, 2009
I was dining with my wife at Carrabba’s recently and she asked me the BIG question, though it’s probably not one that you have in mind: “So, do a lot of businesses still do this loyalty stuff“?
I had just written a post about new execution formats that Loyalty Marketing programs were taking in the [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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