filed in Case Study, Retail on Jan.30, 2010
I need to do some consumer research. Do minor consumer revolts against good sense constitute a leading indicator of good times returning, or confirm that the economy is still struggling with frustration leading people to make irrational choices?
Whatever the answer, it seems a minor groundswell is taking place in the restaurant business with new chains [...]
filed in Associate Training, Brand, Customer Experience, Loyalty 201, Loyalty Models, Retail on Aug.14, 2009
I was dining with my wife at Carrabba’s recently and she asked me the BIG question, though it’s probably not one that you have in mind: “So, do a lot of businesses still do this loyalty stuff“?
I had just written a post about new execution formats that Loyalty Marketing programs were taking in the [...]
filed in Airline, Brand, Communications, Social Media on Mar.12, 2009
The “conversation” about Social Media is in full swing. In addition to all of the online buzz, I ran across articles on how business is using Twitter in the New York Times, Wall Street Journal, and my local paper, the Fort Lauderdale Sun Sentinel just this week.
The article in the Sun Sentinel highlighted how professional [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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