Entries Tagged ‘Swiss Army Knife’:

Customer Strategy “Hammers” Loyalty Marketing

If we were playing a word association game, tossing out “Loyalty” to the crowd would elicit responses “Points” or “Miles”. In a similar way, ask what business problem Loyalty is designed to solve and most people would respond “attrition” or “retention”.
Obviously, historical perspective on Loyalty Marketing programs equates the strategy to a Hammer, a [...]

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Customer Strategy “Hammers” Loyalty Marketing

If we were playing a word association game, tossing out “Loyalty” to the crowd would elicit responses “Points” or “Miles”. In a similar way, ask what business problem Loyalty is designed to solve and most people would respond “attrition” or “retention”.
Obviously, historical perspective on Loyalty Marketing programs equates the strategy to a Hammer, a [...]

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View Comments