filed in JZMcBride & Assoc, Retail on Nov.09, 2010
Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a valuable loss leader. And done well, a good number should cross over into profitability.
So I ran a quick check of several recent quarterly reports and, well, [...]
filed in Case Study, Retail on Feb.26, 2010
My Dad taught me the value of money. Cash is King and all that.
A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years.
With my mind on cash and flipping through the latest issue [...]
filed in Case Study, Retail on Feb.26, 2010
My Dad taught me the value of money. Cash is King and all that.
A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years.
With my mind on cash and flipping through the latest issue [...]
filed in Millennial Marketing, Retail on Nov.25, 2009
Black Cats, Black Magic, and Black Friday … sounds like a threesome to avoid.
But untold millions will be lining up the day after Thanksgiving in the wee hours of the morning with steely-eyed focus and adrenaline pumping – all with the almighty bargain in mind.
Maybe it’s a gender thing, but while you might find me [...]
filed in Millennial Marketing, Retail on Nov.25, 2009
Black Cats, Black Magic, and Black Friday … sounds like a threesome to avoid.
But untold millions will be lining up the day after Thanksgiving in the wee hours of the morning with steely-eyed focus and adrenaline pumping – all with the almighty bargain in mind.
Maybe it’s a gender thing, but while you might find me [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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