Tesco Club Card | Loyalty Truth Blog

Entries Tagged ‘Tesco Club Card’:

Will UK Grocer Price War trump Tesco’s Club Card?

filed in Case Study, Contributing Authors, Loyalty in Any Language, Mike Atkin on Aug.19, 2009

One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a differentiating tactic and does not serve as the foundation for creation of competitive advantage through a strategic marketing plan.
That said, discounting is one of [...]

Tags: Asda, discount shopping clubs, DunnHumby, grocery loyalty programs, Morrisons, Sainsbury's, Tesco, Tesco Club Card

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Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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