filed in Case Study, Communications, Online, Retail on May.21, 2009
Retailers face an increasingly difficult challenge to be successful. Not only do they have to outwit competitors with clever merchandising, creative store layout, and careful inventory management – they also have to understand how to best communicate their promotional offers to customers.
The last challenge can be perplexing as not all retailers use the same merchandising [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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