Entries Tagged ‘Tim Hortons’:
filed in Brand, Loyalty Futures, Thought Leadership on Aug.05, 2011
Cycling commentators like to quip that the individual time trial is a “race of truth”. In other words there’s no place to hide as the man and machine face off against the clock.
The winner of the most recent edition of the Tour de France was decided on the final day in such a race, as [...]
Tags: Barnes and Noble, Borders, brand building, brand saturation, Customer Engagement, Dave Scott, Dunkin Donuts, HITS, Ironman, Loyalty Marketing, loyalty strategy, MasterCard, Nieman Marcus, Nike, Publix, Race of Truth, Tim Hortons, Tour de France, UnderArmour, Value proposition, Visa, Wegmans
filed in Coalition Loyalty, Loyalty in Any Language, Thought Leadership on Apr.05, 2010
The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, regardless of the local language.
Operators normally chase down the one or two leaders in each high frequency category (retail, grocery, fuel, banking) to form the foundations of their value proposition. With regional coalitions easier to launch than ones of [...]
Tags: Aeroplan, Airmiles, Coalition Loyalty, Customer Loyalty, Esso Extras, multi-partner loyalty, RBC Royal Bank, Tim Hortons
filed in Banking & Cards, Loyalty in Any Language, Marketing Technology on Sep.19, 2009
The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expensive food, and uncomfortable airline seats that compose the rest of the experience!
When we remain sequestered [...]
Tags: contactless cards, debit cards, Loyalty programs, Tim Hortons
filed in Banking & Cards, Loyalty in Any Language, Marketing Technology on Sep.19, 2009
The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expensive food, and uncomfortable airline seats that compose the rest of the experience!
When we remain sequestered [...]
Tags: contactless cards, debit cards, Loyalty programs, Tim Hortons