Until very recently I worked on the acquisition side of an auto insurance account, where these days it’s all about the price—with virtually every auto insurer claiming they can save you $400 or $500 (which makes you wonder, if everyone can save you money, which companies are ripping people off...
Read More →We recently published a new Case Study examining the competitive scenario between two leading retailers of cycling gear and supplies – Bike Nashbar and Performance Bike. There is a de-facto advantage to one of the players and a key channel that the other can leverage to fight back. The ultimat...
Read More →Can a little magic help Borders? I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members. I first discovered Borders via their bri...
Read More →Have you heard about the Ford Fiesta Movement? It may sound like a grass roots Buy American campaign, but it’s really a pretty ingenious ploy by the Ford Motor Company to generate some buzz around the stateside launch of the European Ford Fiesta model. It seems that Ford has signed up 100 “agent...
Read More →For most companies, starting a social Web site is a great idea. There’s no better way to strengthen a customer relationship than with an open and honest dialogue. But there’s a flip side to the coin. Once the lines of communication are open, it also means engaging when times are tough and the ne...
Read More →My philosophy about personal development is simple: never stop learning, remain teachable, read lots (kindle, LCD, or paper) and network with people who know something you don’t. I am also a disciplined goal-setter which serves as a compass for the activities just mentioned. This might not b...
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