Editor’s note: I was fortunate to moderate a panel at Loyalty Expo 2009 this week titled Building Engagement with Millennials. The panelists were rich in expertise engaging and building brand with Generation Y as well as using email and social media as tools for communications. Bjorn Larsen ...
Read More →The Word of Mouth Marketing Association held its “WOMM-U” event last week in South Beach, and was attended by an impressive array of consumer brands including Dell, Disney, Heinz, Kraft, Lenovo, NBC, McDonalds, Pepsico, Proctor & Gamble, Unilever, and Walmart. Add to these familiar n...
Read More →If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playing Halo, World of Warcraft, or tinkering with their MySpace page. Since adolescents revel in the opp...
Read More →The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and con...
Read More →One test of social media effectiveness is whether people are listening to each other and relationships are being built. Some of the social networks I participate in are prone to shouting, with little evidence of people listening. Probably because of LinkedIn’s professional networking positioni...
Read More →I have no reason to be a Twitter apologist. In fact, I started out as an uber Twitter skeptic. The bright authors of Groundswell endorse my skepticism in stating their principal for mastering the groundswell “concentrate on the relationships, not the technologies”. They go on to explain ...
Read More →I’ve always taken issue with people who raise concerns without solutions or criticize without offering suggestions to make things better. The driving force behind Loyalty Truth is to scour the market for innovative marketing strategies which open doors for more effective customer-centric marke...
Read More →The creators of television and cable reality shows could be sued for practicing deceptive bait and switch tactics. The genre which includes The Apprentice, The Girls Next Door, Miami Ink, and The Hills are touted to chronicle people interacting in real-life situations. I’m sorry but what is po...
Read More →History has demonstrated that the appearance of conferences, books and self-proclaimed “experts” on a new topic are leading indicators of an emerging “hot” trend. “Leading” is the key word here and sometimes the hype, best practices, and top 10 lists are launched ...
Read More →The “conversation” about Social Media is in full swing. In addition to all of the online buzz, I ran across articles on how business is using Twitter in the New York Times, Wall Street Journal, and my local paper, the Fort Lauderdale Sun Sentinel just this week. The article in the Sun Se...
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