Entries Tagged ‘Wells Fargo’:

Back to the Future with EMV Cards & Loyalty Marketing

EMV cards have been in the spotlight this year, with JP Morgan Chase, U.S. Bank, and Wells Fargo making announcements of portfolio migration from magnetic stripe cards to plastic that carries both mag stripe and a “chip”.
Market leading loyalty researchers, Colloquy, featured chip cards in the U.S. in their most recent issue, interviewing Randy Vanderhoof, [...]

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Durbin Amendment Posturing or the Death of Debit Cards?

Navigating the business landscape requires more discernment and wisdom than ever. It seems to be the season of negotiation, and lobbyists from both sides of a case seem willing to take huge gambles for a chance to win big.
When the National Football League’s collective bargaining agreement expired on March 11, the locked-out players responded swiftly, [...]

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Banks Create New Products for Generation Y

The economic power of Generation Y has registered on the radar of several major banks around the US.
Over the past decade, lifecycle value chain analysis has given birth to numerous product bundling strategies by retail bankers. However,  well conceived plans disconnect from results when the willingness to execute is lacking. For the most part, I [...]

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Building the Financial Health of Generation Y

An opportunity in Millennial Marketing
The financial health of Generation Y may be at risk. Research hints that their adoption of sound financial habits is minimal and that as many as 24% of the group between 18 and 30 may be living beyond their means. Though parents have tried to make a positive influence, Millennials report [...]

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