filed in Communications, Loyalty Futures, Thought Leadership on Feb.11, 2010
Trendy business buzzwords aren’t any fun until you form an opinion and seek feedback to get to the substance of the issue.
Customer Engagement is one of those terms that is being mentioned more frequently than Kim Kardashian was during the Super Bowl. It’s the 2010 version of “what’s hot, what’s new, what’s next?”
The question is, [...]
filed in Communications, Conference, Word of Mouth on May.28, 2009
The Word of Mouth Marketing Association held its “WOMM-U” event earlier this month in South Beach. The conference report which follows was originally published at www.TheWiseMarketer.com on May 28, 2009 as filed by Bill Hanifin, North American Contributing Editor.
If you are interested in the latest news on Loyalty and Relationship marketing, I strongly encourage you [...]
filed in Communications, Social Media, Viral Marketing on May.10, 2009
There have been a number of viral marketing campaigns that have created a vortex of attention online and, today being Mother’s Day, I have to add MomsRising to the list.
I innocently clicked through an invitation to celebrate Mother’s Day in a unique way and was surprised at what I found. The link landed me on [...]
filed in Communications, Social Media, Viral Marketing on May.10, 2009
There have been a number of viral marketing campaigns that have created a vortex of attention online and, today being Mother’s Day, I have to add MomsRising to the list.
I innocently clicked through an invitation to celebrate Mother’s Day in a unique way and was surprised at what I found. The link landed me on [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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