Entries Tagged ‘Word of Mouth’:
filed in Case Study, Communications, Viral Marketing, Word of Mouth on Mar.08, 2010
Online retailers have a uniquely difficult challenge in building relationships and creating customer loyalty. Without a store-front to rely upon, most online retailers lead with product selection and price to attract first time buyers.
This leaves many to rely on ad words and keyword search as their only acquisition funnel. Generating repeat business, building trusted relationships, [...]
Tags: Brian Frank, communications plan, crowdsourcing, customer acquisition strategy, Customer Loyalty, customer retention, Endurance News, Hammer Nutrition, online acquisition strategy, Online retail, Steve Born, William Misner, Word of Mouth
filed in Loyalty Asterisk™, Loyalty Models, Thought Leadership on Jul.16, 2009
There’s a secret society that I wish to unmask. It’s not as menacing as the Knight’s Templars, but if you are tasked with selling consulting services, marketing technology or loyalty marketing solutions, you will immediately identify society members by their common behaviors.
It’s the “Society of Graduate Buyers“. These are the folks who, in the course [...]
Tags: Big L, Little L, loyalty marketing solutions, Marketing Technology, Viral mar, Viral Marketing, Word of Mouth, Word of Mouth Marketing
filed in Communications, Conference, Word of Mouth on May.28, 2009
The Word of Mouth Marketing Association held its “WOMM-U” event earlier this month in South Beach. The conference report which follows was originally published at www.TheWiseMarketer.com on May 28, 2009 as filed by Bill Hanifin, North American Contributing Editor.
If you are interested in the latest news on Loyalty and Relationship marketing, I strongly encourage you [...]
Tags: Disney, Facebook, Lenovo, Loyalty Guide, MySpace, NBC, The Wise Marketer, WOMM-U, WOMMA, Word of Mouth, Yelp, YouTube
Bill Hanifin on 