filed in Brand, Social Media on Jul.01, 2010
Suppose you’re a local craft brewery, without the marketing resources of a Coors, Miller or Sam Adams. You don’t have money in the budget for national TV commercials—or any TV spots for that matter. So how do you get the word out about your award-winning brews?
If you’re Delaware-based Dogfish Head, you [...]
filed in Millennial Marketing, Retail on Nov.25, 2009
Black Cats, Black Magic, and Black Friday … sounds like a threesome to avoid.
But untold millions will be lining up the day after Thanksgiving in the wee hours of the morning with steely-eyed focus and adrenaline pumping – all with the almighty bargain in mind.
Maybe it’s a gender thing, but while you might find me [...]
filed in Communications, Conference, Word of Mouth on May.28, 2009
The Word of Mouth Marketing Association held its “WOMM-U” event earlier this month in South Beach. The conference report which follows was originally published at www.TheWiseMarketer.com on May 28, 2009 as filed by Bill Hanifin, North American Contributing Editor.
If you are interested in the latest news on Loyalty and Relationship marketing, I strongly encourage you [...]
filed in Customer Experience, Thought Leadership on Jun.08, 2008
Being a player in our new digital age is akin to being the catcher in a knife throwing act at the county fair. It’s exciting, and cool that you can keep up the pace, but will the end game work out in your favor?
Both games are fast paced and just a little dangerous. The pace [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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