filed in Coalition Loyalty, Millennial Marketing, Social Media on Jan.19, 2011
Social shopping is one of the new terms being circulated today among business people and consumers. Shopping has always been a social activity, so the name doesn’t define anything that we don’t understand intuitively.
Not so long ago, the term might have conjured up images of two friends going to the mall together, discussing stores, brands [...]
filed in Location based marketing, Retail, Social Media on Sep.22, 2010
A day in the life with Foursquare has been changing, imperceptibly at times, but lately its reached the Malcolm Gladwell point, I mean the Tipping Point.
The difference I’m talking about has less to do with users and is all about merchants. That’s good news and also a partial answer to the one big question hovering [...]
filed in Brand, Communications on Jun.13, 2010
Passion. It’s what fuels the average person like you and I to enter and train for a local 10K race or even a sprint triathlon.
Passion. It’s what every event sponsor at these races is hoping to stoke up by their presence at the events.
Participating in the Open Water Swim festival this weekend in Ft. Myers, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Building Relationship Banks – Jacquelyn on Rewarding Relationships A Key to Improving Bank ReputationThe Courage to be Bold « Dare to be Contagious! ™ on Three Key Trends For Retail Marketing from CRMC – Part 2Hope for Brick & Mortar Retail | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 3Brick and Mortar retail is not dead | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 2Gemalto | Gemalto blog | UNFCU Wins Big With America’s First EMV Program on Back to the Future with EMV Cards & Loyalty Marketing