filed in Thought Leadership on Jul.09, 2009
I mentioned in the recently published case study of Zions Cash Rewards that one of the toughest aspects of the loyalty business is the dearth of publicly shared information on program performance.
The most useful insights are gained through hands-on experience while managing a program, and much of what I have learned can only
be shared on [...]
filed in Banking & Cards, Case Study, Loyalty Models on Jun.23, 2009
One of the challenges in the Loyalty Marketing business is that few organizations share tangible results.
I still am occasionally asked the question “Does Loyalty Work?” and wish I could point to more specific evidence in public forum as an answer. Telling people that you are restricted from disclosure due to confidentiality agreements meets ethical standards, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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